Marshalltown DuraSoft Plastic Replacement Trowel Handle Bumper

Marshalltown relied on word-of-mouth advertising and sold directly to customers who found them. In 1909, however, Jesse and Al embarked on a large marketing campaign. They loaded a sales truck full of trowels and journeyed through the plains, over mountains and across the country. The men actively pursued sales and created a network of distributors, collecting more orders along the way. Sales grew exponentially throughout the U.S. and Canada. To keep up with demand, Marshalltown invested in new buildings and machinery. Its workforce grew and advances in production methods increased efficiency.